Matthew Kimberley – Delightful Emails

Description

Here’s What You Get:

Module 1: The Delightful Email, A Primer

  • The Philosophical Underpinning To The Delightful Email
  • The Essential Components of Every Delightful Email
  • Reducing Friction To Get Words On The Page
  • Writing Technology

Module 2: Voice (A), Individualism

  • Being Unlike Everybody Else
  • Unburying Your Voice
  • Testing Your Limits
  • Adventures In Appropriateness
  • Thematic Content Creation
  • Brand Personality
  • Motifs and Motives

Module 3: Voice (B), Stylistics

  • Finding The Right Words
  • Style Guide Discovery
  • Style Guide Development

Module 4: Email Idea Generation

  • Finding The Right Words (2)
  • The Prompting Process
  • Subject-Matter Prompts
  • Creative Prompts
  • The Alphabet Method
  • The Library Method
  • The Fractal Method

Module 5: How To Write An Email (A)

  • Painting Emails By Numbers
  • Subject Lines
  • Segues
  • Flesh, Greetings and Points
  • Calls To Action
  • Re-Use and Repetition

Module 6: How To Write An Email (B)

  • The Writing Process
  • Speed Writing
  • Rewriting For Comprehension
  • Rewriting For Delight
  • Hitting Send

2025 New Update: AI – Your Best Friend (In Progress)

  • Using AI as a partner tool

  • Integrating Delightful Emails GPT into your workflow

  • (Coming soon … updates will be pushed out as soon as ready.)